Malaysia Named World’s No. 1 Muslim-Friendly Travel Destination For The 10th Year

For the 10th year in a row, Malaysia has clinched the ‘Top Muslim-Friendly Destination of the Year’ title in the Global Muslim Travel Index (GMTI) 2025 — proving yet again that when it comes to halal travel, this Southeast Asian gem truly leads the way.

The award was announced at the 4th Halal in Travel Awards in Singapore, where Deputy Minister of Tourism, Arts and Culture (MOTAC) Khairul Firdaus Akbar Khan proudly accepted the trophy on behalf of the nation. He described the win as a “proud milestone” for Malaysia, giving credit to everyone from industry players to government agencies and local communities who have worked tirelessly to make the country a welcoming haven for Muslim travellers.

Also read: Muslim-Friendly Adventure to Bengoh Dam: Malaysia’s Hidden Jurassic Park

Why Malaysia keeps winning

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The GMTI, developed by CrescentRating, has been ranking destinations for Muslim travellers since 2015 — and Malaysia has been at the top every single year. That’s no small feat!

So what makes Malaysia so unbeatable?

• Muslim-friendly infrastructure: From halal-certified restaurants on almost every street to well-maintained prayer facilities in malls, airports, and even tourist attractions, Malaysia sets the gold standard.

• Industry-wide initiatives: The Islamic Tourism Centre (ITC) plays a big role, spearheading programs like the Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) and the Muslim-Friendly Tourist Guides (MFTG) certification. These ensure Muslim visitors not only get halal food but also culturally sensitive, knowledgeable service wherever they go.

• Hospitality as a way of life: As Khairul Firdaus put it, hospitality here isn’t an afterthought — it’s deeply rooted in the country’s culture and heritage.

More than just Halal food and prayer spaces

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For Muslim travellers, a destination’s friendliness goes beyond just ticking boxes — it’s about feeling at ease and respected. Malaysia nails this effortlessly. Whether you’re exploring bustling Kuala Lumpur, relaxing on the beaches of Langkawi, or hiking through the lush rainforests of Sabah, you’ll find:

• Easy access to halal-certified eateries — from humble roadside stalls to Michelin-worthy fine dining.

• Clearly marked prayer rooms in public spaces and attractions.

• Events and festivals where modesty and cultural respect are upheld, making it easy for Muslim travellers to join in without worry.

A win that shapes the future of travel

Malaysia also pointed out that the global Muslim travel market is booming and recognitions like this not only strengthen Malaysia’s position but also inspire other countries to step up their game. With more Muslim travellers influencing tourism trends, destinations worldwide are taking note.

And the timing couldn’t be better. As the country gears up for Visit Malaysia Year 2026, travellers can expect vibrant festivities, an even richer mix of cultures, and unforgettable experiences — all wrapped in warm Malaysian hospitality.

Top 5 must-visit spots for first-time Muslim travellers to Malaysia

If you’re planning your very first halal-friendly holiday to Malaysia, here are five iconic destinations that will give you the perfect introduction to the country’s beauty, culture, and hospitality:

Kuala Lumpur – The Vibrant Capital 🏙

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The city where modern skyscrapers meet Islamic architecture. Start your day at the National Mosque (Masjid Negara), explore the Islamic Arts Museum, and shop for modest fashion at Pavilion Kuala Lumpur or Suria KLCC. Food-wise, you’ll be spoiled with halal-certified options — from aromatic nasi lemak to sizzling satay. Don’t forget a night visit to Petronas Twin Towers for that postcard-perfect photo.

Also read: 9 Best Shawarma Spots in Kuala Lumpur

Langkawi – The Island Paradise 🏝

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Known for its crystal-clear waters and halal beach resorts, Langkawi is ideal for Muslim travellers seeking relaxation without compromising religious needs. You’ll find resorts offering private villa pools, halal kitchens, and even in-room prayer mats. Visit Langkawi Sky Bridge for breathtaking views and take a sunset cruise for a serene evening.

Penang – The Cultural & Culinary Haven 🍲🏛

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Penang is Malaysia’s UNESCO-listed food capital, and yes, you can enjoy its world-famous dishes halal-style! Think nasi kandar, char kway teow, and Penang laksa. Explore George Town’s heritage streets, admire the Kapitan Keling Mosque, and snap Insta-worthy shots of its colourful street art. Penang offers the perfect balance of history, culture, and halal food adventures.

Sabah – Nature & Adventure Wonderland 🌿🐠

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Perfect for Muslim travellers who love the outdoors, Sabah offers stunning natural wonders from the towering Mount Kinabalu to the turquoise waters of Sipadan Island. The capital city, Kota Kinabalu, is home to the impressive State Mosque and plenty of halal seafood spots. Many island resorts here also provide halal menus, prayer facilities, and private activities for modest travellers.

Malacca – The Historical Heart 📜🏘

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A UNESCO World Heritage city, Malacca is rich in Islamic history and cultural fusion. Visit the Masjid Kampung Hulu and Masjid Kampung Kling, two of the oldest mosques in Malaysia, then wander through Jonker Street for halal street snacks like cendol and satay celup. The city’s mix of Portuguese, Dutch, and Malay influences makes it a living museum — all within a walkable distance.

Also read: 21 Muslim-Friendly Things to Do in Penang For Your Family

Planning your next Halal getaway?

If Malaysia has been on your bucket list, this is your sign to book that trip. Whether it’s feasting on nasi lemak by the beach, shopping for modest fashion in modern malls, or exploring heritage sites steeped in Islamic history, the country promises a stress-free halal holiday from start to finish.

After all, a decade at the top doesn’t happen by accident — Malaysia has mastered the art of making Muslim travellers feel right at home.