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Picture this: you walk into a Seoul convenience store, grab a bottle of banana milk and a kimbap, head to the counter… and instead of reaching for your wallet or phone, you just look at the screen. One second later, payment done.
This isn’t a sci-fi scene — it’s South Korea’s new Pay-by-Face technology, and it’s changing the way locals shop. But can travellers — especially Muslim travellers — join in on the fun? Let’s break it down.
Facial recognition tech in Korea isn’t new. Locals have been using it for years to unlock smartphones or breeze through airport immigration. But now, it’s stepping into the payments world — and quickly gaining traction.
Shinhan Card was the early pioneer, testing facial payments back in 2019 at its headquarters cafeteria, a convenience store on Hanyang University’s campus, and select Homeplus supermarkets. But there was one big catch: you had to register your face in person at a bank. For many, that was a hassle, and public trust in the technology was still low.
Fast forward to today, and it’s the fintech giants who are taking facial payments mainstream.
Image credit: Naver Pay | Official Website
In 2024, Naver Pay started offering facial payments at university cafeterias, letting users sign up completely through the app — no bank visit required. Later this year, they’ll roll out their own payment terminals, which could push adoption even further.
Then came Toss, launching its service in February 2025. Instead of waiting for stores to buy new machines, Toss gave away its own payment terminals — complete with subsidies — to merchants. The strategy worked. Today, over 160,000 merchants across Korea use Toss terminals, and more than 20,000 stores in Seoul have activated facial payments, including big-name convenience stores and gas stations.
Even Lotte Card is getting in on the action, with plans to let people pay at airports using facial data stored with the Korea Airports Corp.
For locals, paying with your face is as easy as:
Download the Toss or Naver Pay app.
Register your face by taking a selfie in the app.
Link a Korean bank card or account.
At the store, look into the terminal’s camera.
Confirm the payment (sometimes with a PIN).
The whole process takes about a second — quicker than tapping a card.
Here’s the catch: tourists can’t use Pay-by-Face (yet). To register, you need:
A Korean phone number
A Korean bank account or card
An Alien Registration Card (ARC) or Korean ID
That means even if you’re just visiting, you won’t be able to set it up unless you’re a long-term resident.
If you can’t use facial payments, don’t worry — Korea has plenty of easy alternatives:
T-money card – Great for buses, trains, convenience stores, and even attractions like palaces or Lotte World.
International credit/debit cards – Accepted in most hotels, large shops, and cafes (though not always in smaller businesses).
Cash (KRW) – Still useful at halal food stalls, traditional markets, and rural areas.
For Muslim travellers, this means you can still enjoy a seamless payment experience in big cities while having cash ready for smaller halal eateries or prayer-friendly cafés.
While Pay-by-Face is ultra-convenient, it’s not without risks. Facial data is sensitive — if compromised, it’s nearly impossible to “reset” your face. That’s why companies are investing heavily in secure, fraud-resistant systems.
There’s also the competition factor. Since each company keeps its own facial database, merchants would need multiple terminals to work with different providers — something most won’t do. Experts say this could lead to a “winner-takes-all” market.
Also read: Apple Pay Coming to Korean Public Transport: What Muslim Travellers Should Know
Pay-by-Face is futuristic, fast, and incredibly convenient — but for now, it’s a locals-only perk. If you’re visiting Seoul, you’ll still be pulling out your T-money card or credit card for that iced latte at the halal café.
Still, the next time you see someone in a GS25 pay with nothing but a smile, you’ll know you’ve had a glimpse of Korea’s cashless future.
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