Pop Land Beijing: A Muslim Traveller’s Guide to The Whimsical World of Labubu

If you’ve been on social media lately, chances are you’ve seen a wide-eyed, furry little creature called Labubu popping up everywhere on bags, shelves, and in the hands of collectors. But here’s the thing: you don’t just have to buy Labubu merch to get in on the hype… You can actually visit their magical home in China!

Welcome to Pop Land, Beijing’s first-ever theme park dedicated to designer toys. Think of it as Disneyland but for fans of Labubu, Molly, Dimoo, and an entire universe of adorable characters. And yes, Muslim travellers can absolutely enjoy this pastel dreamland too, with halal food options and prayer spots nearby.

Also read: Muslim Travel Guide to Snow Mountain Coaster in Xinjiang, China

What’s the big deal about Labubu?

Image credit: Pedro Pardo | Getty Images

If you’ve been wondering what (or who) Labubu even is, here’s the backstory. Labubu was created by Hong Kong-born artist Kasing Lung, whose childhood move to the Netherlands introduced him to Nordic fairy tales about elves. These stories inspired his quirky, gremlin-meets-troll characters featured in The Monsters book series, first published in 2015. Now, there are more than 100 different Labubus, each with its own personality, mostly good-natured, but with a dash of mischief.

A theme park for collectors and dreamers

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Located inside Chaoyang Park, Pop Land is less about high-speed roller coasters and more about stepping into your favourite characters’ worlds.

• Pop Street – Start your adventure here, browse exclusive merch, and grab your Pop Land passport booklet to collect stamps as you explore.

• Labubu Adventure Forest – Meet the characters, snap photos, and watch live performances.

• Molly’s Castle – Head to the second and third floors for themed desserts like Crybaby Chocolate Cake or Labubu Strawberry Crepe.

• Dimoo Yacht Restaurant – Try The Yum Explorer menu for more bites (though Muslim travellers should double-check ingredients, as halal options inside are limited).

• Adventure Playgrounds – Perfect for kids to climb, jump, and play.

• AR Immersions – Step into the Labubu universe through augmented reality experiences.

Muslim traveller tips

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While Pop Land is bursting with fun, most food sold inside isn’t halal-certified. No worries — once you’ve had your fill of Labubu cuteness, hop over to nearby halal eateries in Chaoyang District, like Dong Lai Shun for traditional halal hotpot or Yi Tiao Long for hand-pulled Lanzhou noodles.

If you need a place for prayers, Niujie Mosque, Beijing’s oldest and most famous mosque, is about a 30–40 minute drive from the park. You can also find smaller mosques and musallas around Chaoyang for convenience.

Also read: Halal Food in Beijing: 18 Places to Visit When You’re Hungry

Ticket & travel info

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🎟 Ticket price: Around USD $12–$17 (S$15 - S$22) for adults (varies by day)

🛒 Where to buy: Trip.com or Klook

📍 Location: Chaoyang Park, Beijing, China

If you’ve ever wanted to step into a pastel wonderland where adorable meets collectable, Pop Land is your ticket. Whether you’re a hardcore Labubu fan, a casual toy enthusiast, or a Muslim traveller seeking a unique day out in Beijing, this is one experience that will leave your camera roll full and your heart happy.